Free outbound playbook
Mark calls cold email IGTMS's highest converting channel, and every 120-day engagement leaves clients with an outbound sequence library. This is a free playbook for both: how I would run outbound for IGTMS, and how your team can install it for clients so it keeps working after they graduate. Take whatever is useful, whether or not we end up working together.
The homepage counters start at zero in the HTML and count up with scripts, so the raw page reads "0+ Years Experience, 0+ Happy Clients, $0B+ Annual Sales." That raw version is what search engines, AI assistants, link previews and slow connections see. Writing 20+, 100+ and $1B+ into the HTML and animating from there fixes it for all of them.
The RAS form asks for a work email and a phone number before showing the score. For prospects who come from outbound, a score you already ran removes that step entirely (next section). For everyone else, asking for the phone number after the score appears is worth testing.
Your Transformation Partner post says success is a client scoring the engagement a 9 or a 10. That is the moment to ask for a public review. Trustpilot shows 7 reviews and a note that IGTMS has not invited customers recently, and Google shows 19. With two clients graduating every month, one ask at each graduation adds up fast.
The RAS already reads what a company's market can see about its go-to-market. That makes it the strongest cold opener IGTMS has: score the prospect before the first email and lead with their number. It is personal, it is built from public information, and it gives value before asking for anything.
Founder-led B2B companies in your revenue band and industries, showing one of the signals in the next section.
Run each website through the RAS before anyone is emailed. If the tool only runs through the form today, a batch mode for internal use is the one thing to build.
The first email gives the overall score and the lowest pillar, then offers the full breakdown. No link in the first email.
Your 30-minute diagnostic already starts from the lowest pillar, so an outbound reply drops straight into the call you designed for it.
The "Beat 87" challenge, with a shout-out from Mark, a backpack and a mug, works as a follow-up for anyone who scores high and as a reason to share the score.
Your homepage names the problem: revenue still depends on the founder, pipeline is inconsistent, and the team cannot repeat what works. These signals catch companies at that moment.
| Signal | Where it comes from | What it tells us |
|---|---|---|
| Hiring a first AE, SDR or sales leader | LinkedIn Jobs, careers pages | The founder is trying to hand off sales, often before the process exists. |
| A sales leader just left | LinkedIn job changes | Pipeline is about to land back on the founder's desk. |
| New funding or an acquisition | Crunchbase, press announcements | New growth targets, and someone watching them. |
| Founder posting about sales or pipeline | LinkedIn and X | They are naming the problem in public. |
| A low RAS pillar | Your own scoring | The opener writes itself. |
Company size, revenue band and contacts come from enrichment APIs such as treg, Apify and MoltSets, and every address is verified before upload. Contact the founder or CEO first, with the COO or president as a second thread.
For a founder-led company that is hiring its first account executive. Three short emails over a week, one ask each, plus a light LinkedIn touch.
Hi {{first_name}}, we ran {{company}} through our Revenue Acceleration Score, which reads what your market can see about your go-to-market. You came in at {{score}} out of 100, and the lowest pillar was {{lowest_pillar}}.
For context, the median across 857 companies is 53. Want the full breakdown?
Hi {{first_name}}, saw you are hiring your first account executive. Most founders make that hire before the sales process is written down, which is usually what the Sales Readiness pillar picks up. {{proof_line}}
Happy to send the breakdown if it is useful before you hire.
Hi {{first_name}}, should I send {{company}}'s breakdown over, or close the loop for now?
Thanks for connecting, {{first_name}}. I scored {{company}} on our Revenue Acceleration Score last week. Happy to send the breakdown here if that is easier.
A yes gets the breakdown the same day and an invitation to the diagnostic with Mark.
Your case studies already cover most of the industries you sell to. Drop the matching line into the Day 3 email.
| Prospect's industry | Proof line |
|---|---|
| Managed IT and IT services | Temple IT went from zero new clients in two years to 15 in six months, adding over $1M in new recurring revenue. |
| Healthcare IT | True North ITG grew qualified pipeline from $2.2M to more than $10M in four months. |
| Legal and professional services | Kerlin Walsh Law posted the best month in firm history, $260K, four months into the engagement. |
| Agencies | Howl's founder says the business has "grown 3x" in under a year. |
| Any industry | The team behind IGTMS grew Princeton Mortgage from $36M to $1.1B. |
Every engagement already leaves clients with an outbound sequence library. This module keeps those sequences running after day 120. It follows your four phases and the rule from your Transformation Partner post that every system needs a named owner, because "we do not build things that die."
Domains, inboxes and the sequencer sit with whoever runs outbound after day 120: the client's own team, or Integrated Outbound if the client keeps going. Either way, nothing has to move at graduation.
Two or three offers in small batches, judged on positive replies and meetings, never on opens.
Each client gets a signal list built the same way as IGTMS's own, so every first line has a reason behind it.
The person who will run outbound joins the weekly review from the start, so the hand-off session is a formality.
Your best clients graduate, and some will still want outbound run for them, which is where Integrated Outbound comes in. When the owner question is settled during Hand Off, that retainer starts on day 121 with nothing to rebuild. The running cost is low: sending 100,000 emails a month runs about $500 to $600 in infrastructure (inboxes, domains and the sequencer), with lead data and verification on top.
| Tier | What it covers | Best for |
|---|---|---|
| Maintain | Keep the winning campaign running, refresh lists monthly and review results once a month. | Clients with a trained owner who want a safety net |
| Grow | Everything in Maintain, plus a new offer or segment tested every month. | Clients entering a new market or vertical |
| Scale | Higher volume, LinkedIn alongside email, and new signals added as they appear. | Clients with sales capacity waiting for meetings |
I build and run outbound end to end today, from the lists and copy to the sending and the calls it produces. My most recent cold email campaign:
12.4K emails to 4,375 business owners in my agency's ICP, sent from 34 inboxes. Four rounds of A/B tests, with the winning variant lifting replies 78% over the baseline.
Reach me at me@dylanbaker.ai or on LinkedIn.